You’ll have a few marketing ideas that you’ve put into practice and aligned with your target market and business goals. But how do you know if your marketing campaign is actually making an impact?
Your business may have a few marketing campaigns operating through various channels. It’s important to test if each campaign (and channel) is working.
The strength of your marketing plan is dependent on how relevant it is to your target customers. It should be effective at:
Have you accurately measured your business’s marketing results? Here we’ll cover a handful of ways you can test whether your marketing is working or not.
Finding out which areas of your marketing campaign worked and which didn’t will allow you to calculate your return on investment (ROI) for each segment of your plan.
To accurately measure your ROI, you should have:
Establish which parts of your campaign produced a healthy ROI and which ones fell short.
If your marketing efforts aren’t quite hitting the mark, consider using marketing automation. For example, you could automate the release of your marketing content through an online forum, an enewsletter and on your website at set times.
It may help your business to maximize the effect of your content marketing on your target prospects.
No one tells you just how well your marketing is coming across better than your target customers. You can find out what you need to know about each of your marketing initiatives by:
If your sales and profits are increasing, it’s likely that your marketing plan is having a positive effect.
For example, if your total sales during the last financial year came to $90,000 and this financial year you’re on target for sales of over $100,000, your current marketing campaign is probably having some kind of beneficial influence.
If your business has salespeople, get them involved in the discussion about how effective your marketing campaign was. They may have a clearer idea based on their interactions with customers.
Ask them if your intended message is getting through. If feedback from your salespeople is negative or your target customers are unaware of your latest campaign, it might be time to adjust your plan.
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