LinkedIn® is the world’s largest professional network – and it also serves as a great platform to grow your business.
The key reason why you and your business should be on LinkedIn is because it connects professional people together.
It’s a highly valuable business network that can help you grow your network of contacts, generate new leads, and accelerate your go-to-market opportunities.
By building a presence on LinkedIn you’ll be able to drive engagement to your business. It could be your next step towards continued growth. Here’s how to go about it:
Before you can get the benefits of LinkedIn, it’s vital you progress through all the steps of completing your profile.
You’ll have to fill in your company’s details (like an overview and description of your business) and upload a logo and banner image. This will help bring your business to life on LinkedIn, as your logo will be visible when people search for your business, and it will also appear on your employees’ profiles.
Get started creating your company page by watching this short LinkedIn video.
Schedule a content plan along with product or service updates that will be useful to your potential customers. When posting, keep the following points in mind:
Encourage your staff members to add your business to their personal profiles, and to post content or updates regularly. If potential followers notice that professionals with related skills and experience follow your company page, you might enhance your business’s credibility.
Think about adding a link to your email signature to promote your page through blogs and newsletters. <href="#!">Add a ‘Follow’ button to your company page to make it easy for people to track your business.
Try some successful LinkedIn promotional strategies, such as:
Showcase pages can tailor messages to different segments of your audience, while highlighting certain brands or product lines. Your followers will be able to see this content in their news feeds if they’re interested in it, meaning it’s more focused and relevant to them.
For a small business owner, LinkedIn Groups represents a powerful strategy to build your business network by communicating regularly with colleagues, industry leaders, suppliers and prospects.
You’ll be able to use LinkedIn Groups to share content, ask questions and find answers, see jobs, and make contacts. Learn more about how LinkedIn Groups can help grow your business.
It could be useful to look into the costs and benefits of upgrading to LinkedIn’s premium services.
For example, InMail messages can be sent to anyone on LinkedIn without needing their contact information. It’s a professional outreach service that can put your business’s LinkedIn profile in front of potential customers.
LinkedIn is a registered trademark of the LinkedIn Corporation.
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