You’re likely to be enthusiastic and confident about the prospects for successfully launching a new offering. But you’ll still need to test the feasibility of your new product or service by treating your launch like that of a new business.
It’s vitally important to test run your new good or service in a sample market so you can get a clearer idea whether it’s worth investing more time and money.
Of course, there’s no way to absolutely guarantee your idea will be a winner. Help clarify if you’re likely to make a reasonable return on your investment by finding out:
These days, many businesses sell their goods through their own website or via a third party online. If you’re planning on selling your new service or product over the net, it’s crucial you conduct some research online.
For example, if you’ve been working on a tea tree oil hair product to introduce to your range of home grooming goods, and you plan to sell it online through your website, it’s a smart idea to use a keyword planner tool. This tool can help you find out how many searches are being made for tea tree oil as a hair product per month.
You’ll also discover what kind of tea tree oil terms are being searched for and if ‘tea tree oil for hair’ is trending online.
If your business has a physical location and you’re planning to introduce a new product onto its shelves, get some insights from your industry association.
Most industries have an industry association that produces research or can offer you some information.
Find out if there are any existing statistics on the type of product or service you plan to introduce to the market. A site like Statista may help you gather more information on your target market or type of product.
Your research will help you ascertain what price customers might be prepared to pay for your new product or service. But you’ll need to calculate the cost (per unit) of producing your new product, or the cost (per hour) of providing your new service.
From this point, you’ll be able to come up with a couple of price scenarios such as:
It’s important that you survey your existing and new customers in your target market for your latest product or service. You’ll want to know whether or not they will actually purchase your newest addition, how often they’ll buy it, and at what price.
You could get this information by conducting a:
How long will it be until you expect to break even with this new good or service? Create a cash flow forecast of the upcoming year to get a realistic idea.
Work out your anticipated costs, selling price and quantities you need to sell by:
How long will it take to build up the sales of your new item to a point where it pays for itself and begins to turn a profit?
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